7. Diet and nutrition
A healthy and balanced diet often complements workouts and leads to desired results. Blog posts focused on positive changes your clients can adopt, like adding more fruits or vegetables to their diets, can prove to be an aid to their fitness journeys. This category can also include posts about specific nutrient supplements, organic or artificial, and how these supplements can benefit the clients respectively.
8. Workout routines
A strong workout is the secret to enjoying a fitness and health journey. You can help your readers create their own workouts and discover which exercises to try at home, at the gym, or outdoors. These exercises can help them achieve desired outcomes such as weight loss or a more toned physique. Headlines should capture the attention of the client. Here are some ideas:
- 5 of the Best Exercises to Try at Home
- How to Exercise at Home
- 15 Workout Routines for Fat Loss
You can also document your personal experiences by typing out your personal favorite workout routine, which would give authenticity to your brand and business.
9. Helpful apps and software programs
These days, most of your potential and current clients will want to stay on top of their fitness programs in easily accessible ways, especially when they are away from the gym. Spend some time to figure out which apps and software programs might help you connect with your clients better and then write a blog post explaining the benefits of these programs to your audience. We've already done something similar, so feel free to read our post on apps and software programs that can help health coaches and their clients.
10. Fitness for beginners
It can be hard to know where to start with fitness. Your blog could help clients discover what works for their bodies. Lots of people know they want to get fit and healthy, but don’t know how to start. So, tell them how.
A blog post for the beginners can attract new audiences and clients, and if the content proves to be good, it will create a loyal base of customers who will trust you to join them on their future fitness ventures.
11. Inspiration and Motivation
Staying fit and healthy is an important part of our lives. Many individuals strive to be fit, but often a lack of motivation leads people to fall back into their old habits. Blog posts to inspire clients with motivational content, tips, and tricks can be just what your audience needs to stay focused and on the right path.
Often when people think about exercise, they think about sports or athletes. But fitness is something that can be part of everyone’s lives. To instill this idea into the mind of the client, the content you write should inspire someone to try a sport or an exercise routine that they may have thought was impossible for them to do or enjoy.
Don't be afraid to share the spotlight when it comes to motivating your clients, too! Although your business and the relationship you have with your clients can be a large motivator, it is okay to share other people's stories with your client. Social media is an excellent way for your clients to draw support from several different outlets. For example, there are many Instagram accounts which can help inspire your client to stay on track.
12. How-to Guides
Giving people a quick win is a sure-fire way to create raving fans. Make a ‘how-to’ or ‘step-by-step' guide to help people overcome a common obstacle in a short amount of time. This will appeal to the clients and also encourage them to make time for a fitness program in their day-to-day lives. Here you can discuss meal prep ideas or quick at-home exercises. You could also suggest small changes to make big impacts, like cutting out soda-pops or switching from sugary puddings to Greek yogurts.
13. Sports supplements
Blog posts regarding sports supplements must be professional, well-researched, and well-branded. This type of article addresses the athletes and sports-persons who are looking for advice specifically regarding sports nutrition, as per their sport. Different fields of sports require different nutritional diets, so doing your research here is incredibly important. However, if done correctly, topics like these can be included to offer a clearer view regarding sports nutrition. A blog post like this might be especially beneficial when targeting a niche group, like mentioned earlier in this article.
14. Blog Post Ideas on Popular Diets or Trends
People are always attracted to posts that focus on guidelines on how to lose or gain weight. Blog posts on low-carb diets, such as keto, are very popular recently. Like with any diet, however, low-carb diets have both positives and negatives. Another popular trend currently is intermittent fasting. As to be expected, there is a lot of conflicting information about diets and trends, like keto and intermittent fasting, trends out there. Writing a blog post on popular trends can increase the influx of readers you attract. You can also write blog posts focused on dangerous diets and encourage clients to try one of your healthy meal plans instead.
The important thing though, of course, is to make sure these new readers stick around. Offer links to related blog posts, downloadable meal plans, or ask your audience to engage with you about their personal experiences with popular diets directly via the comment section of your blog or on social media platforms, like Facebook or Instagram.
Attracting clients is one thing, but making them want to stay for further content is even more challenging. Your content has to be promising and well-researched. To win the trust of the client, add clickable links to the blog for reference for new-to-them information. Consult with nutritionists and doctors for further inquiry regarding the same. It is also important to encourage your readers and clients to provide feedback!
People are always looking for ways to improve their health, lose weight, gain strength, and just feel better overall. If your health and fitness blog can offer a new antidote to an age-old difficulty or offer a new viewpoint, you will be able to help your readers and keep them coming back for more.
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